Mengaroni, Man Of Marketing

From the eighteenth to the nineteenth century, the postcards of artisanal workshops recount an era in which art and business intertwined, and showed plates, vases and one of a kind pieces with graphics and slogans that won over collectors. In the 1920s even Mengaroni took a passion to it: he drew advertisements, invented titles and transformed the Sforza lion into his logo, a symbol of style and creativity. These chromolithographies still maintain today a great example of formal modernity and are a great example of ante litteram marketing.
Next to them finds space a very important object: the golden fountain pen found in the pocket of Mengaroni’s jacket, that, at the moment of his death at the hands of the Medusa’s weight, ‘stabbed’ him without mercy.